The Amazon Ecosystem and Terminology
Transcription
Below the fold or BTF is the area not visible to a user when landing on a webpage retailers commonly use this area to focus on content, product information, and features reserving placements above the fold. That is the visible area for a call to action or catchy visual. The relevance of the fall today is bated. A study by data analytics, provider chart beat found that from 2 billion visits, 66% of attention on a normal media page occurs below the fold. Suggesting it may not be as important as initially thought.