The Amazon Ecosystem and Terminology
Transcription
The nine 70 by 250 billboard is the largest IAB sized advertising format on Amazon and offers a premium advertising experience. The gateway billboard BTF or below the fold is a permanent placement on the Amazon gateway and provides advertisers, the canvas to fully share their brand messaging with customers.
show moreThe detailed page center billboard is located in the middle of the detailed page where customers research, Amazon products, combined. These products give advertisers the space to achieve a wide range of objectives, including brand awareness and direct response goals. Placement on Amazon include. Gateway billboard below the fold available on Amazon homepage below the fold detailed page since a billboard available on Amazon detail pages near the middle of the page and the tablet shopping app detail page available on detailed pages within the Amazon shopping app for tablets above the customer reviews section.