The Amazon Ecosystem and Terminology
Transcription
In 2017, Amazon launched a program called the transparency program. It was designed to help brand owners protect the retail businesses from unauthorized sellers and counterfeit products. The program also ensures that only authentic products are sold on the Amazon platform. After brand owner is enrolled in the transparency program, they then purchase unique codes for the products they sell on Amazon.
show moreEssentially, the brand owner will then create barcode labels using the individually unique identifiers and apply those labels on each product. Each item has its own unique label. The products are then shipped to shoppers. Who verify the authenticity of the items they purchased? Not only can they check the authenticity of the item, they can check more information about their item through the transparency app available for both Android and iPhone devices.
Brands using a transparency program cannot control how their products are sold at Amazon and prevent counterfeit. Additionally. So overall buying experience for shoppers improves because they now have more trust in the products they’re purchasing and the brand they’re buying from.