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Project Zero

October 5, 2021 By Amazowl Team

The Amazon Ecosystem and Terminology Amazon Platforms and Programs Project Zero

The Amazon Ecosystem and Terminology

Transcription

Project zero is a new effort that Amazon’s rolling out with the goal of eliminating counterfeit products from the Amazon site, once approved brands that join project zero will be able to directly flag and remove counterfeit listings of their products from Amazon on their own. Previously companies who had seen fake versions of their products would have to submit a request to Amazon, which would evaluate the claim and move it.

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Now, though, companies that are part of project zero will have the power to remove products without Amazon’s approval, mocking a huge shift in how the company has managed this procces. Project zero for now is an invite only program. So only Amazon’s chosen brands will be allowed to join and remove listings.

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