The Amazon Ecosystem and Terminology
Transcription
The brand registry as a program created by Amazon to assist Amazon sellers and suppliers who manufacture their own brand of products to protect that brands and take what to you on the Amazon website, you would need to have a vendor or seller central account in order to register for brand registry, or you can create a new account and you would also need to have the various valid copywriting and trademark registrations in place to prove you own the brand.
And the trademark belongs to you. This is so that you can protect your products from any intellectual property rights violations and to assist you and having greater control over what images, product names, descriptions etc. other people use when dusting your products on any of the Amazon marketplaces.