The Amazon Ecosystem and Terminology
Transcription
Brand gating is a program that Amazon has created where Amazon can block unauthorized retailers or sellers from selling your products on Amazon. Over the years, many companies have had to face such retailers, reselling their products, unknown by the brand or company. On Amazon resulting in unauthorized sales of these products and poor representation of the product itself.
show moreThe general term used when a product is poorly presented or priced well below its actual value is brand new erosion because Amazon consumers, I’m not aware of where most of the products come from an Amazon, they unwittingly assisted in brand erosion. So Amazon had to offer it supplies, a solution to these unauthorized sellers.
And so brand gating was introduced and as an office brand gating to manufacturers and authorized resellers to retain the control over their brands and labels.