Vendor Central Reports and Analytics
Transcription
With such important information that you can glean at a glance on this report from Amazon per ASIN, you are able to make informed decisions on each ASIN individually when it comes to recognizing ASINs with poor sell through rates and identifying whether these should be discontinued on Amazon, perhaps they don’t translate well online.
show moreOr whether a marketing campaign should be investigated to boost their sales or whether you need to reevaluate the content of this product on Amazon’s front end, perhaps you need a better title or improved bullet points or a more detailed and lavish product description or better images, or even a video or an a plus page.
How many sellable on hand units Amazon has in their facility for each ASIN, which you can then factor into your forecasting and planning models as you won’t need to order more units of an ASIN. If Amazon predicts consumers will purchase 15 units, for example, in the next 26 weeks. But Amazon has 87 units in their performance centers.
How many unsellable on hand units Amazon has in their fulfillment centers and whether you would like them returned or discarded by Amazon aged ASINs, that just don’t seem to be moving at all from Amazon. Would you like these return to you so you can sell them to other retailers and distributors who sales are doing better?
Or would you like to discontinue them as they’re not selling well on Amazon? Or would you like to investigate marketing and advertising campaigns instead for get. Or an update to their content and images on Amazon with all these options available to you. And with all this information at hand, you can greatly enhance your product catalog to Amazon, ensuring that you only end up selling them product that actually translates well on Amazon and does well on Amazon.
This in turn means that you won’t be sitting with a lot of inventory for a particular ASIN that doesn’t sell on Amazon, but perhaps does wonderfully well in brick and mortar stroge. That’s making better use of your sales and investments in these products.