Vendor Central Reports and Analytics
Transcription
The traffic diagnostic reports can be modified by certain filters, which can be found at the top of the page and include program view, category view, subcategory view, brand view, reporting range, which can be daily, weekly, monthly, quarterly, and yearly with a further filter to the right of each of these as they pertain in relevance.
show moreThe traffic diagnostic report consists of a summary review and a more detailed view. Further down the page. The detailed view has further dropped down menu options, where you can view sales by ASIN, subcategories, or categor. And where you can add additional product identifiers.
The table itself in the detail view shows you the percentage total of glance views for the selected timeframe, the percentage change in glance views to the prior period. The formula is current period, less prior period, divided by prior period. Times by a hundred to get the percent, the percent change in glance view to the last year.
The formula is current year less prior year divided by prior year multiplied by a hundred to get the percent percentage change, comparison of unique visitors to the prior period percentage change comparison of unique visitors to the prior year. Percentage ranking of an ASIN based on the conversion rate, the ranking is computed within a given ASINs product group and only for single time periods ASINs with the lowest conversion will show 0% and ASINs with the highest conversion will show a hundred percent, percent change in conversion rate against the prior period.
Change in conversion. The formula is the current year conversion, less the prior year conversion, which gives you the change in conversion for the last year. The percentage of glance views when the buy box winning offer is fast track in comparison to the total number of glance views, the percentage of glance views.
When the buy box winning offer is fast track. In comparison to the total number of glance views from the previous period and percentage of glance views. When the buy box winning offer is fast track in comparison to the total number of glance views from the previous year, this report is useful to see how many new customers you are attracting through the percentage increase of unique views, the increase or decrease by period or year of your glance, views and conversions.
And how your ASINs are performing in the buy box. All of this is useful for you to develop campaigns, manage your inventory and your catalog on Amazon.