Vendor Central Reports and Analytics
Transcription
Your sales performance trends report can be modified by certain filters, which can be found at the top of the page and include sales view, which can be ordered revenue, shipped revenue or shipped cost of good sold category view, subcategory view, brand view reporting range, which can be daily, weekly, monthly, quarterly, or yearly.
show moreWith a further filter to the right of each of these, as they pertain in relevance, the sales performance trend consists of a summary view and a more detailed view further down the page. The summary review consists of a graph, which shows you the audited revenue as tracks along the average sales price over the period selected.
The detailed view consists of a table, which shows view. The activity date, audited product sales in the selected timeframe adjustments are made for returns, audited product sales from the previous period as a percentage increase or decrease audited units, which are the number of units ordered by Amazon customers in the selected timeframe, audited units from the prior period.
These are the number of units ordered by Amazon customers from the previous period as a percentage increase or decrease average sales price per ordered unit for the selected timeframe, average sales price per ordered unit for the previous period as a percentage increase or decrease percentage change in glance view from the previous period.
And percentage change in conversion rate from the previous period, with all of the above information available from this report, you are easily able to see how your ASINs are performing on a regular basis. Down to the actual day of activity. You can also tell how your glance, views and conversion rates are going.
So, you know whether to edit the content and images on the product page to increase these percentages or keep track of these increases. If you are running any promotional campaigns for a specific ASIN to compare how the current sales are doing compared to previous sales, when you weren’t running any campaigns.