EXAM

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When you create a Coupon offer, Amazon generates a Contra-COGS Agreement and will automatically deduct face value and fees from an invoice.

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Best deals are featured on the deals page for two hours.

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The ASIN or discount can no longer be eligible on your Price Discount Campaign and this is why you would get a status reading “Needs your attention”.

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Note that the minimum discount you can offer on a Lightning Deal is 12%.

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In order to create a Best Deal, select “Promotions” from the Drop-Down Menu of the “Merchandising” tab on the top menu of Vendor Central.  On the next page, click the “Start a New Campaign” button on the top right side of the page. On the following page, click the “Create a Best Deal” button to the right side of the “Best Deal” block.

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If a product is ineligible for a Promo Code, the text “No Retail Offer” will appear to the right of the ASIN block.

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In order to create a Coupon, you only have the option of creating them manually one at a time on Vendor Central.

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Best Deals offered under this program must be 20% less than the lowest price offered in the past 90 days in the Amazon Marketplace.

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You can not cancel Price Discount Promotion Campaigns that have yet to run or have already started running.

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It is important to note that you can edit a Lightning Deal Promotion Campaign once it has started and you can edit a campaign once it has finished.

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Best Deals only runs for up to 2 hours at a time.

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Promo Code Campaigns only have a Funding Agreement.

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Your Coupon Campaigns are virtual coupons.

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Once you create a Coupon and it’s approved, you’ll receive a unique marketing page URL for your eligible products with the promotion details, known as the Coupon Landing Page (CLP), which is a URL that can be used to link to an Offer from off site.

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You should submit a Best Deal at least six weeks ahead of the time when you want it to run.

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The results of your Campaign will be shown in the Price Discount Campaign block under the headings to the bottom right of the block, “Units Sold” “Amount Spent” and “Revenue” as well as at the top of your Promotion Details Page.

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You can’t edit a Lightning Deal once it has been approved if Amazon has selected to buy the products from you instead of you doing a per-unit funding option.

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Note that for both options for adding an ASIN to a Best Deal, you will be notified if this ASIN is not suitable by a message appearing in a block to the right of the ASIN that says “No Product”.

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You would need to select the “Accepted/Rejected” tab in order to search for your Funding Agreement for a Promo Code.

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Coupons work the same way as your literal coupons work in a store, that is, you can decide how much of a discount you would like to give your customers for each coupon per product or products.

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You can locate the CLP on your Campaign Details Page at the top of the page under the text “Coupon Page”.

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You can create promo codes to offer targeted discounts to customers on your products and share with customers through social media and marketing programs.

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You can download your Price Discount Campaign results from off the Promotion Details page.

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You can cancel Lightning Deal Promotion Campaigns that have yet to run or have already started running but can obviously not cancel Lightning Deal Promotion Campaigns that have ended.

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Make sure to select your Hero ASIN from one of the products you have selected for the Best Deal.

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The Funding Agreement for a Promo Code shows the Promo Code, the ASIN and the Per-Unit Funding.

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For UK and EU based Vendor Central Accounts, the Coupon is known as a Token.

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Any coupons or other promotions you offer also apply to your Subscribe and Save products. For example, if you run a promotion offering a 20% discount on a product that is also available through Subscribe and Save, that discount will be added to existing subscriptions and will result in a total customer discount greater than 20% for subscriptions.

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Customers can redeem the promo code promotion through the marketing page only when the promotion is active.

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The Price Discount Promotion Campaign Report, once opened, will give you the same results as displayed on the Campaign page along with the ASINs on the campaign, the campaign name, start and end date, et cetera.

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With each Lightning Deal that you create and submit, you will be presented with a Funding and Fee Agreement which outline how you will be billed for the Promotion which you will be required to accept in order for your Lightning Deal Campaign to go live.

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Items to take note of in your Best Deal overview are the “Merchandising Fee” lines and “Estimated Promotion Demand”.

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The Backup report for a Promo Code Campaign will show the units sold, the revenue obtained and the rebate per sale.

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The per-unit discount can be a monetary amount (“$”) or a percentage off (“%”) the current Amazon retail website price.

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When it comes to Coupons, when clicking the box alongside the “Subscribe and Save” text or setting the field value to “FALSE” under the “Subscribe and Save” option on the Spreadsheet, the coupons will be Subscribe and Save coupons.

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You can customize the promo code to feature your brand name, product, sponsored influencers, or upcoming events.

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With each Price Discount that you create and submit, you will be presented with an Agreement which outlines how you will be billed for the Promotion which you will be required to accept in order for your Price Discount Campaign to go live.

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Alternately, Amazon will submit Purchase Orders if they choose to buy the inventory from you at the promotional cost, in which case the Purchase Orders become the agreements.

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The Best Deals Metrics Report, once opened, will give you the same results as displayed on the Campaign page along with the ASINs on the campaign, the campaign name, start and end date, et cetera.

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The Invoice for a Promo Code Campaign will show the Per-Unit Funding and the Units Sold.

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After setting a promotional budget, the Coupon will not expire if the budget is met before the end date you specify.

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Amazon’s Vendor Central has Promotional Programs available for its Vendors under the “Advertising” tab on the top menu of Vendor Central.

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You set a promotional budget, and the promo code will expire if the budget is met before the end date you specify.

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You can locate this agreement on the Promotion Details Page as well as in your Orders or Co-Op Pages on Vendor Central.

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In the “Promotion Details” table, there will be a clickable link to the right of the Field “Funding Agreement”.

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With each Best Deal that you create and submit, you will be presented with a Funding Agreement and a Merchandising Fee, which outline how you will be billed for the Promotion which you will be required to accept in order for your Best Deal Campaign to go live.

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In most cases, the Promo Code Funding Agreement invoice will be deducted from a payment from Amazon to you for Purchase Orders they buy from you.

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You are not allowed consumers to specify your redemption options on a Coupon.

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A Price Discount promotion is a campaign featured for up to 6 months on an Amazon product detail page.

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You set a promotional budget, and the promo code will expire if the budget is met before the end date you specify.

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In the “Promotion Details” table, there will be a clickable link to the right of the Field “Funding Agreement”.  This clickable link is not the number of your agreement.

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The Funding Agreement will show you the per unit discount as a percentage alongside each one of the ASINs in this Campaign.

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In the “Promotion Details” table, there will be a clickable link to the right of the Field “Funding Agreement”.  This clickable link is the number of your agreement for reconciliation and recognition thereof when reconciling your deductions from your payment remittances from Amazon.

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Coupons show up on Amazon in the Amazon Gold Box.

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Amazon may buy the promotional products from you or from another vendor. Regardless, you are responsible for paying the per unit funding for all units sold during the campaign.

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The promo code promotional offer is merchandised on Amazon’s deals page or product detail pages as it is specific to your customers.

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You will not be able to download your Price Discount Campaign invoice as a PDF or excel and download the backup report explaining the invoice.

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There is no Merchandising Fee Agreement for a Lightning Deal.

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The current fee structure in the US for a Best Deal for the account in the course is $200.00 for all occasions.

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Coupons can also show up as well in various other avenues when you choose to promote them through advertising.

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Amazon reserves the right to refuse any Price Discount campaign at their sole discretion.

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All Promo Codes must be submitted at least 4 hours in advance of the start date.

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This Price Discount Promotion Campaign Agreement will show you the per unit discount in dollars alongside each one of the ASINs in the Campaign.

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Each Lightning Deal promotion does not have a base merchandising fee.

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If there was a Merchandising Fee, you’d be able to view it by going back to your Promotion Details page as explained earlier and clicking the link alongside the “Merchandising Fee” field, noting that this clickable link is also the number of your agreement for search purposes.

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Coupons must be submitted at least 2 hours in advance of the start date.

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The Price Discount is highly dependent on the category only.

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Your Marketing Recommendations are most useful because Amazon has already selected products that qualify or are eligible for the various promotions offered through Vendor Central.

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The Lightning Deal only runs for up to 12 hours at a time.

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If your deal is suppressed before going live, you won’t be charged. However, if your deal is suppressed after going live, you will be charged.

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The Promo Code runs for up to 60 days at a time.

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The minimum discount required for a coupon 15% off Amazon’s site price.

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A Lightning Deal is a price discount campaign featured for a limited period on Amazon’s deals page.

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In order to create a Price Discount, select “Promotions” from the Drop-Down Menu of the “Advertising” tab on the top menu of Vendor Central.

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“I want Amazon to evaluate my deal and consider placing purchase orders at a reduced promotional cost.” means is that you are allowing Amazon to choose the funding method.

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Promotions may be suppressed after they go live if, for example, Amazon runs out of inventory, or the promotional funding you provided does not support a promotional price that beats the lowest price in the trailing 90 days by at least 15%.

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The Vendor can’t choose their own Promo Code.

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The Maximum discount for a coupon is 80% off the current website price.

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Lightning Deals are 12 hour expiring deals.

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You can then choose to add your products to your Price Discount campaign in one of two ways.

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Funding Options for Lightning Deals can be either to offer Amazon inventory at a reduced promotional cost, or to offer per-unit funding, which will be applied as products are sold during the promotion.

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The Base Merchandising Fee for Lighting Deals that run on Non-Event days is $350.

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The Vendor can’t choose whether Amazon sends their Promo Code to Amazon Influences and Associates.

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The minimum duration for a coupon is 1 day and the maximum duration is between a start and end date of 120 days.

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There are two funding options associated with running a Lightning Deal.

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Amazon will review your submitted Price Discount campaign, and if approved, will send you an agreement to accept.

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If you offer inventory at a reduced promotional cost, Amazon will consider placing purchase orders for products at that cost during the term of the promotion.

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The Base Merchandising Fee for Lighting Deals that run on holidays or the week of Prime Day is $300.

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The Vendor can’t decide how the Promo Code is redeemed.

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The minimum budget for a coupon is $1,000 and the maximum budget is $1,000,000.

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You should submit a Lightning Deal at least four months ahead of the time when you want it to run.

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It is important to note that you cannot edit a Price Discount Promotion Campaign once it has started and you cannot edit a campaign once it has finished so this video only pertains to Price Discount Campaigns that have not yet started.

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If you offer per-unit funding, Amazon will create a billing agreement and you will fund a per-unit discount for each unit sold during this promotion.

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The Base Merchandising Fee for Lighting Deals that run on Prime Day, Black Friday or Cyber Monday is $1000.

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One of the redemption offers is unlimited units in unlimited orders.

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The standard cost and fees for Coupons include the offer face value (the monetary value or percentage of the discount), clip fees and redemption fees.

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To be eligible for Amazon Best Deals, only approved accounts with Vendor Managers or Buyers can enroll in this program.

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You would mostly need to edit campaigns that have the status reading “Needs your attention” as something is not eligible on your campaign.

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You can then choose to add your products to your Lightning Deal campaign in one of four ways.

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To view your Fee Agreement for a Lightning Deal, go back to your Promotion Details page and click the link alongside the “Fee Agreement” field, noting that this clickable link is also the number of your agreement for search purposes.

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The minimum discount required for a Promo Code is 15%.