Vendor Central Promotions, Coupons and Deals
Transcription
Your marketing recommendations are most useful because Amazon has already selected products that qualify or are eligible for the various promotions offered through vendor central. This does not mean that you have to use all of them or use them exactly the way Amazon recommends that you do. However, it does give you a great overview of how to go about deciding which promotions you would like to run and on which products.
show moreIf the ASIN you want to run a promotion on is not eligible. Perhaps another ASIN in the variant family is eligible and you can run the promotion on that ASIN instead, keeping in mind that your shoppers may look to the other variations or twistest. If they’re happy with the product they’re bought on the promotion, increasing sales on a few of the child, ASINs through promotions is bound to have a ripple effect to the other ASINs in the family, thus boosting sales for the family as a whole.
It is also a very fast way for you to set up your promotions with simple and easy to follow quick steps to get your promotions up and running for those vendors with a larger catalog. You may wish to be more discerning when it comes to what promotion type you would like to run on which ASIN.