Vendor Central Promotions, Coupons and Deals
Transcription
A lightning deal is a price discount campaign featured for a limited period on Amazon’s deals page. Lightning deals are six hour expiring deals. Your products need to qualify to be eligible for this program. There are two costs associated with running a lightning deal, a base merchandising fee charged for each lightning deal that goes live.
show moreAnd a per unit funding, you should submit a lightning deal at least four weeks ahead of the time when you wanted to run. All lightning deals should comply with the following guidelines, which may vary during peak sales periods or specific deals, events such as prime day, there must be submitted four weeks in advance of the selected start date.
They may only include one product per lightning deal. One product includes different styles, sizes, and color variations offered for that product for a single product campaigns may not overlap. For example, you cannot run a lightning deal and a price discount on the same product at the same time and no back to back campaigns on the same product within seven days of on another.
Products should have a three plus star average customer review rating have an active retail offer to run a campaign on a product. Amazon must currently be able to buy this product from you and customers must currently be able to buy this product from Amazon on the website. Products should need to projected customer demand threshold.
Deals expected to generate less than the threshold will be sent back to you to modify. Although there may not be any action that you can take. You can consider running your promotion as a price discount, which does not require a minimum projected customer demand products should also be appropriate for all customers.
Amazon’s decision regarding their appropriateness of a product cannot be appealed. You may remove the product and resubmit the campaign and products should feature at least one image that meets Amazon’s image requirements. The best use of the lightning deal is if you want to boost sales quickly and urgently without losing too much money on the deal itself, it is therefore our deal for new product launches to bring awareness to the product and brand overstocked items and end of line products.