Impact of Seller Performance

Amazon has established performance targets for brands. These targets are intended to keep you in line with key metrics identified by Amazon, so you provide a positive customer experience at all times. These targets allow buyers to shop with a sense of safety and security about your transactions, and provide goals for you to maintain.

Seller Central offers a snapshot of your account and how you are performing in the eyes of your customers and Amazon. When you log into the platform, you can see immediately. Any issues that will impact your seller performance, so you can take steps for corrective action. Seller Central provides the necessary tools to grow your business and perform as a valued Amazon seller.

Seller Central provides vital information and insight into items you need to take action on immediately. Be sure to check this dashboard daily and handle key issues that revolve around customer orders and feedback, as well as important notifications provided by Amazon to keep your account in good health and a customer experience top notch.

When you log into Seller Central, at the top of the page, you’ll notice drop down tabs for navigating through the platform. In this course, we will be focusing on the performance that provides information on your account health, customer feedback, important notifications, and more. This screen also provides a dashboard filled with important links and useful information.

So at a glance you can review customer feedback, A to Z claims, chargebacks, inventory performance metrics, performance notifications and so much more. These widgets provide a lot of useful information, one of which is a quick snapshot into your seller performance metrics throughout this course. We’ll dig further into these topics, so let’s begin.