Product Reviews, Seller Feedback and Customer Questions
Transcription
Scrutinizing product reviews can provide massive amounts of cues about your customers. What tone are they using in their reviews? Reveal whether or not they are serious or comical, where do they use their product or store it for safekeeping helps provide a clear picture of the product in use. Did they provide images with the review?
show moreWhat can you glean about them? Where are the pictures taken? What else is in the picture that can provide insights into who they are and what they like to do. Take another look at the geographic and demographic insights that Amazon provides. And the review section two, the majority of reviewers live in sunny climate or a cold damp and rainy one.
Use a critical eye to an earth key points of information that is hidden within your customers and your competitors reviews. Jot the information down, go back and do it again. In case there is something that was missed. Cross reference it against the data you already know about your brand. Gather the demographic and psychographic information.
Break the information down into buckets that makes sense for your brand. Study it, break it down and analyze it. This information is so valuable in connecting with your customers and brand messaging and developing and USP or unique selling proposition. Builds your brand story and formulate your USP by uncovering who your customers are and what need your product fills.
Craft a message that resonates with the customers include experiences, desires, hopes, and dreams. Create a USP that differentiates your brand from the competitors. Find your brand’s unique story, a story so compelling that shoppers only want to buy from your brand, a story that conveys that your brand, your product or service is the only choice intimate that your brand is the only choice, but don’t oversell and over promise.