GOALS

Pricing Considerations for Promotional Agreements

In this section we will be covering not only those promotions and pricing agreements that appear in your Vendor Central Agreements but also those that don’t so that you can be aware of all pricing options and agreements available to you in order to better understand how to calculate your costs for your products and set up necessary marketing budgets for Amazon .

In this module we will be taking a deep dive into the following subjects:

The Vendor Powered Coupon Agreement

This is one of the promotional campaigns that ends up as an Agreement should you create it and we will investigate what it is and how much it will cost you.

Promotion Agreements

There are several options here and we will investigate each of them, especially what they will cost you and whether you will end up having to accept an Agreement from Amazon for them.

Business Pricing and Discounts

For those selling on Amazon Business, we will study the two options available for your Amazon Business customers and which of them results in a Vendor Central Agreement.

Bulk Buying

We have no doubt all seen this recommendation from Amazon and we will dig a little deeper into the Bulk Buy to understand what it is and how we can make the most of it.

After Finishing this Module

You will :

• Understand the various promotional campaigns available to you as a Vendor and what they will cost you;
• Know what options are available to your Amazon Business customers and what costs you would then need to consider for them; and
• Understand Bulk Buy and how you can use this to your benefit.