Fundamental of Amazon content
Transcription
Well, we have been talking a lot about telling a story with your listing images. There is no point unless you can get people to click on your listing from the search results. For the sake of example, we’re going to do a search for dog beds out of these first four listings. Which one would you click on? All our well-established products on Amazon with thousands of reviews with at least a four star rating, based on the images alone, the beds at the dog inside them provide a more immediate connection with the shopper.
show moreThe addition of the dog helps display the scale of the bed. The third image includes some toys as well, and the packaging, which adds a lot of personality to this. The fourth image on the right includes a small badge. But the problem is that it’s not very legible and does nothing to persuade the shopper.
Keep in mind that image three and four are going against Amazon’s restrictions because they have included additional elements that are not the product. The third uses toys and the fourth uses the badge. You have to be careful using these types of images because Amazon can suspend your listing. That being said they are effective because they help their main image stand out from the crowd.