Conversion focused copy-writing
Transcription
We’ve seen a lot of detailed pages that are filled with clutter and noise that shoppers have to navigate through launching your Amazon business is no easy task, but just as difficult as it is for shoppers to navigate through their front end of the website. The part, the shoppers actually see navigating through all the requirements and set up to get your brand product portfolio.
show moreOnline is no easy task. Poppy writing might seem like an insignificant or last minute piece of the puzzle to execute, but don’t short change is very important. Part of the selling process. Remember, this is the actual piece of the puzzle that shoppers see. Rushing through or creating copy filled mistakes will deter potential shoppers and cause them to look elsewhere.
Here are a few copywriting pitfalls to stand clear of and steps on how to fix them. Don’t use copy supplied by suppliers. This copy is written to appeal to retail. Not to end consumers who have different needs instead provide your brand voice and USP to sell your product story. And in the same vein don’t post certifications for end consumers to see online, save those documents for your file, not for the customer.
Instead, let your customers know of certifications through icons and copy not through factory reports. Another pitfall is to not represent your brand correctly. Here we see the brand store for Ray-Ban sunglasses. Cool. On trend images here till I thousand words of who their target is, and then notice the hash tag, proud to belong.
This store screams who they are as a brand and the kinds of customers they are targeting. And here’s another brand of sunglasses that is focusing on price point here we see in their Amazon store, a catalog of products for sale as a price point driven manufacturer. It’s important for them to show how many products they have available to sell rather than conveying a brand image.
So when creating your brand content. Stay true to your brand story and align your copy to meet that need. And lastly, watch your grammar. Oftentimes copywriters can see their own mistakes. They read the word that they think they’ve written and not the actual words that are appearing on screen. So have someone else read the content check for grammar mistakes, and often confused words, even though Amazon copy should be concise.
And to the point it still should be accurate and written with correct grammar after raw sloppy copy reflects poorly on any brand, even price point driven once. And we know by now there’s a lot of competition looking to smack that sale.