Conversion focused copy-writing
Transcription
Have you used your brand’s products to experience how they make you feel it’s time now to uncover how to convert new shoppers into your brand’s customers by tapping into key motivator. Customer motivations are key influencers that are the fundamental basis that moves a potential customer to a purchaser.
show moreThey are internal drivers and individual for each person based on unconscious or conscious needs. It’s what a person identifies with relate to and ultimately pushes them to make a purchase. We have learned over time that all good advertising start with a good product and all products must fill a consumer need, but what motivates your customers to buy your brands, products and what influences them to become a brand loyal customer who buys it again and again?
Do your products provide an escape from reality? Do they provide much needed comfort? Well, they elevate the social status of the user. Do they fulfill a curiosity? There are basic needs that drive people to make a purchase Maslow’s hierarchy of needs provides the basis for consumer motivation. His pyramid model breaks down motivational drivers by different levels of importance.
The most common needs are physiological and basic survival. These include the need for food, shelter and safety. Higher level needs include social ones and include relationships. Love and belonging. Next, our esteem needs like respect, recognition and status. And finally at the top level of the pyramid are self-actualization needs that include a creativity and acceptance and lack of prejudice.
According to Maslow and individual must meet lower level needs before being motivated to fulfill higher level needs. Depending how important a purchase is to an individual. His motivational levels may vary from low to high influences, include product awareness, status factors, and overall expense and value.
We’re a fulfillment rewards or low as with groceries, motivation levels are also relatively low and involve little decision-making behavior, conversely, with a complex, risky, and emotional charge process, such as buying a new house. The drive to achieve the right result is high. The behavioral aspect of consumer motivation concerns.
The action someone takes before purchasing and consuming goods or services. A person might do a lot of research, evaluating alternatives, testing, and sampling before making a selection. A consumer might decide to buy something based on which goods or services most closely meet and satisfy motivational wants, and needs.
Most marketers aim to gain the most impact and eventual sales by linking their products and services to clearly define consumer needs. And by understanding what motivates people to buy. Motivational levels differ greatly between individuals and are influenced by many external variables. These include the social value of making the right decision beliefs about brand and alignment, a brand values and personal values.
Plus, if other people are involved in a decision. Their motivation also affects the behavior of the primary consumer brand. Marketers use a number of different tools to help them understand consumer motivation in relation to their products. This may help them orient their copy. Messaging and content, according to different buyer motivations, understanding your brand consumer motivational drivers will help convert a potential shopper to a brand user and hopefully to repeat and loyal customer.