GOALS

Gain New Customers & Increase Profits by Utilizing Your Unique Selling Proposition (USP)

A Unique Selling Proposition separates your brand from the pack. In this module, learn how to develop a USP on Amazon and provide the reason why customers should purchase your product as their only option. 

In this module we will be taking a deep dive into the following subjects:

The customer’s perspective of your brand

Learn how to look at your brand with a shopper’s eye and uncover the most important selling feature

The competition’s strengths and weaknesses

Analyze the competition to find market gaps and elevate your brand in the consumer’s eye

Tap into customer’s key motivators and purchasing drivers

Broadcast your USP that taps into your brand promise and aligns with customer expectations

Retain and capture key points and takeaways from this module

Take a short quiz and download resource materials to keep handy for writing detailed page listing content from customer insight

After Finishing this Module

You will :

•Understand the key motivators and drivers that entice a customer to make a purchase;
•Discover the power of your USP and how to target your core customer through messaging and copy points;
•Look at the competition with a different lens to unveil their strengths and weaknesses;
•Be able to analyze which brand’s USPs are powerful and others that are missing the mark; and
•Create sell copy based on customer motivators and key purchasing drivers that will increase conversation rates and create a brand loyal customer base.