How to Find Messaging Gems in Customer Reviews
In this module we will explore in-depth the following subjects:
Overall review structure and features
Find out how reviews reveal valuable product insight and are so much more than just customer feedback.
Turn reviews into insights and hidden gems
Uncover the hidden meaning behind what customers are actually saying through their comments.
Customer comments are so much more
Learn how to apply customer insights into copy that targets and delivers meaning to your target audience.
Retain and capture key points and Takeaways
Take a short quiz and download resource materials to keep handy for writing detailed page listing content from customer insight.
After Finishing this Module
You will:
•Understand all elements within the Amazon Customer Review section;
•Learn how to decipher reviews and what customers are really saying;
•Discover how to filter, sort, and analyze reviews to reveal hidden data; and
•Learn how to apply review insights into messaging copy that speaks directly to the target audience.
