GOALS

How to “Tear Down” Your Current Listing Copy 

Being to close to the problem makes it difficult to evaluate the strengths and weaknesses of your brand’s messaging & copy. Learn how to gain clarity and diagnose key problem areas in your messaging.

In this module we will carefully analyze the following subjects:

Steps necessary to perform a Tear Down of your listing copy

Uncover key areas on detailed page listings that are critical to aid in increasing impressions and growing conversion rates.

The most important first point of contact for customers

Analyze the critical and fundamental first step to keep customers interested in products and engaged in detailed page listings.

Key points in writing copy content that informs and sells

Learn how to write persuasive copy for an e-commerce platform that is different than writing on other mediums.

Capture key points and takeaways from this Module

Take a short quiz and download resource materials to keep handy for writing killer detailed page listing content.

After Finishing this Module

You will :

•Understand the key elements to perform a listing tear down;
•Evaluate strengths and weaknesses in writing effective titles and bullets;
•Uncover the difference between writing a description from other content areas;
•Understand how to use enhanced content that is on-point and on-message;
•Discover why responding to customers questions and answers is critical; and
•Learn why review are so much more than just customer feedback