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- Question 1 of 15
1. Question
Is the following statement true or false?
Bottom line: strategize for end of October through to early December with your deepest discounted products over the weekend of Black Friday and Cyber Monday with other products being discounted around that weekend.
CorrectIncorrect - Question 2 of 15
2. Question
Is the following statement true or false?
Black Friday is a sale event.
CorrectIncorrect - Question 3 of 15
3. Question
Is the following statement true or false?
Cyber Monday is a sale of all any goods and services that sell online and falls on the Monday before Black Friday.
CorrectIncorrect - Question 4 of 15
4. Question
Is the following statement true or false?
Amazon sold more items on Cyber Monday 2018 than any other day in its history.
CorrectIncorrect - Question 5 of 15
5. Question
Is the following statement true or false?
The single biggest piece of advice for managing the Amazon holiday period is to advertise.
CorrectIncorrect - Question 6 of 15
6. Question
Is the following statement true or false?
There is no point in launching new campaigns, advertising groups, advertising copy, etc. the week of Black Friday or Cyber Monday.
CorrectIncorrect - Question 7 of 15
7. Question
Is the following statement true or false?
If you launch a new campaign the Wednesday before Thanksgiving, the cost per click turns out to be much lower than expected.
CorrectIncorrect - Question 8 of 15
8. Question
Is the following statement true or false?
Keep a close eye on the conversion rate for your most popular and your most price-volatile items.
CorrectIncorrect - Question 9 of 15
9. Question
Is the following statement true or false?
Ensure advertisements are optimized and increase your bids on your top performing keywords.
CorrectIncorrect - Question 10 of 15
10. Question
Is the following statement true or false?
The highly visible placement, substantial discount and unlimited availability make Lightning Deals very attractive for shoppers and advertisers alike.
CorrectIncorrect - Question 11 of 15
11. Question
Is the following statement true or false?
If you have multiple products listed on Amazon that complement each other, then now is the time to gather them into an attractive bundle so that you are offering a one-off ‘combo’ deal to buyers.
CorrectIncorrect - Question 12 of 15
12. Question
Is the following statement true or false?
The most important advice about seasonal events such as Black Friday week is to look at past years.
CorrectIncorrect - Question 13 of 15
13. Question
Is the following statement true or false?
Do not include holiday-related search terms as Amazon does not allow this.
CorrectIncorrect - Question 14 of 15
14. Question
Is the following statement true or false?
Do not include holiday-related search terms as Amazon does not allow this.
CorrectIncorrect - Question 15 of 15
15. Question
Is the following statement true or false?
Consumers are still hunting for sales leading up to the weekend or after the weekend.
CorrectIncorrect