Product Title and ATS Logic

If it doesn’t, the shopper will continue browsing through the search results and click on the competition. The objective of the title is to provide the customer with key pieces of information that persuade them to click on your product. Once the customers on the product page, the other pieces of content come into play additional photos, bullet points, product descriptions, and a plus content.

Before writing product titles, it is important to familiarize yourself with Amazon style guidelines or their ATS logic capitalize the first letter of every word, except for prepositions and conjunctions, for example, and four with etc, do not include any promotional messaging such as sale or offer.

Do not use adjectives such as great or comparatives, and superlative such as healthiest and best seller use numerals for all numbers and spell out any measurements. For example, three ounces, not three Oz. Amazon also has a title structure. It asks vendors and sellers to follow known as its ATS logic. This can vary slightly according to the product category.

Here is an example of a recommended title structure brand plus subbrand plus model, name or number plus product type, plus variance such as flavor size, color, etc. Titles that don’t follow Amazon’s rules may be rejected or edited without notification Amazon truncates, every product listing 212 characters.

Hence it is vital to take some time to work on the title. because it is one of the crucial factors that decides it’s CTR or click through rate on the results page.