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Conversion and Conversion Rate

October 6, 2021 By Amazowl Team

The Amazon Ecosystem and Terminology Advertising and Reporting Conversion and Conversion Rate

The Amazon Ecosystem and Terminology

Transcription

A conversion is when a consumer clicks on your advert on Amazon goes through to your product detail page. Ads that product to their cots and checks up, paying for your product and thus having you make a sale. Your conversion rate is the percentage of clicks on your advert that converts into these sales.

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The average conversion rates on Amazon is 9.47%. This is a great benchmark to shoot for if you’re just starting your advertising campaigns. And you’re not sure what conversion rates should look like on Amazon.

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