The Amazon Ecosystem and Terminology
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There are many components of Amazon advertising, but for basic entry-level sellers, the process starts in seller central and vendor central with automatic and manual campaigns for sponsored product ads with automatic campaigns. Seller select budgets and Amazon automatically finds keywords that match your product category related products and your product descriptions.
show moreAutomatic campaigns allow you to discover long tail keywords that you may have never guessed that people would search for. That’s why auto campaigns are great for beginners. Sellers can go into discovery mode and find which terms work for them with manual campaigns. Sellers handpick keywords. They want to bid on with manual campaigns like Google ad-words sellers can choose broad phrase match or exact keywords when bidding to fine tune their ads spending.
When setting up your manual campaign, remember to keep your keywords in the 20 to 40 range and not go overboard 500 plus keywords. If you choose more than 500 keywords, there’s no way all of those are going to match with your product and you’ll be wasting ad money.