The Amazon Ecosystem and Terminology
Transcription
Sales attribution tells you which specific adverts are driving sales on Amazon as sale is attributed to a campaign whenever a shopper that clicked on an advert purchases, your brand’s products at Amazon for first party sellers sponsored products, attributed sales will only count sales of these products when Amazon was the seller and not third party sellers.
show moreSo, For third party sellers. Purchases are attributed to sponsor products when a shopper clicks on an advert and then purchases a product from your inventory for sponsored brands and product display adverts sales are attributed for the advertised product. Plus any products, the same brand as the advertised product, including sales by Amazon sold asylums and sales by third parties sellers.
The total sales metric is the total dollar value of your brand’s products sold to shoppers within 14 days of them clicking on your advert this time period for measuring purchases. After click is known as an attribution window with sales attribution knowledge, you are better equipped to utilize these metrics and actionable insights to effectively drive impressions, clicks, and conversions.