Fundamental of Amazon content
Transcription
The first step to creating core content is to go over your existing listing, the critical and analytical eye. There are several questions you must ask yourself. First: What am I trying to communicate? What is the goal? Second: What is the hierarchy of information? What is the need to know information and what can be buried at the bottom of the listing.
show moreThird: is the information clear and easy to understand you have seconds to capture someone’s attention and hold it. So user limited space wisely. Fourth, is your content interesting or is it boring? Do your images get people excited about your brother? It goes without saying that your content has to look really good with well-child photography and properly placed text.
Once you have answered these four questions, you should have a pretty good idea of where you’re at.