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Lifestyle imagery, closing the imagination gap

September 1, 2021 By Johnny Admin

Fundamentals of Amazon content Industry techniques that will give you the edge over competitors Lifestyle imagery, closing the imagination gap

Fundamental of Amazon content

Transcription

First up is the lifestyle image. The lifestyle image is essential to any detailed page lifestyle images show features, give the shopper a sense of scale and arguably, most importantly, how will you live with this product in your life? Lifestyle images provide clarity. I can say a whole lot without any words.

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Take this example of an, a cast iron skillet and the second image while there’s no text, you learn a lot about this product. First, we know that this skillet is oven safe. Second, we know that the handle of the pan conducts heat since the user has a towel over the handle. As we move on to the sixth and seventh images, these images.

Give us what the previous lifestyle image we were looking at was missing by a photography in the skillet next to things that we do know the size of such as these mushrooms, we get a pretty good sense of what the scale, the skill it is in case you skipped over the title, or you can’t visualize what 10 and a half inches is.

The product photography is also what a shot with food that actually looks advertising. They’re trying to get you in the buying mindset by getting you excited about cooking.

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