Fundamental of Amazon content
Transcription
In this body lotion example by Mrs. Meyer’s, they create consistency through the repetition of their logo and the use of color, which is reflective of the specific scent for that specific variation. If we change the variation that we’re looking at, we will see that they change the color of the background on the listing images to match the scent and packaging.
show moreThe listing images create a mood that is relevant to the Mrs. Meyer’s brand is the illustrations and brand fonts while including useful selling points and their seventh listing image, they utilize the space to showcase additional products that they have in their catalog. This is a great way to cross sell among your own catalog.
In the A-plus thing image, they don’t even have a product in their image. They use this space just to inform the shopper. What other sense they offer. Lastly, Mrs. Myer’s has a lifestyle image which helps provide scale to the product and that physically shows how the product can live in your own space, which is essential.