Vendor Central Reports and Analytics
Transcription
The repeat purchase behavior report can be filtered by category, subcategory, brand, reporting range of weekly, monthly, or quarterly with the relevant, additional criteria to the right of this, and can have additional product identifiers, etc added to the table. Can also be viewed by ASIN or brand.
show moreThe table itself contains the following data, the number of orders for the specified time period, an order may include multiple quantities of a product and differs from ordered units. The number of unique customers who placed an order in the selected reporting timeframe. The number of repeat customers who place an order in the selected reporting timeframe as a percentage of the total number of ordered units, audited revenue from repeat customers for the selected timeframe returns are not reflected audited revenue from repeat customers as a percentage of the total audited revenue for the selected timeframe.
Ordered revenue from repeat customers as a percentage of the total ordered revenue for the previous time period, this information provides you with insight as to how many customers come back to buy your product and gives you an idea of how popular your brand has becoming and how many customers have become loyal to your product or your brand.
This can also assist you with developing further marketing campaigns or give you an idea as to how to attract the unique customers back, whether through amended content and images on the product page or more tailored marketing and promotional campaigns.