Vendor Central Reports and Analytics
Transcription
The best way to use these reports is obviously to ensure that you do respond to all customer questions and to keep track of which of your ASINs are receiving reviews and what the reviews and their ratings are ensuring that you respond to all customer questions is highly desirable for any business. As it engenders trust in the company and the brand and opens a direct dialogue between you and the most influential marketing campaign, you can have that of the customer’s word of now, the downside to not replying to customer’s questions can have a very negative effect on your brand, your company, and your products.
show moreAs consumers will believe that you do not have their personal interests at heart and to be a successful business on Amazon. You must always ensure that the consumer feels they are the most important thing in the world to you. After all a bad review can have very long lasting negative effects on your company and your brand.
Keeping track of your reviews per ASIN and what their ratings are, can give you a great overview of which of your products are met well by consumers and which aren’t knowing what these reviews contain can also give you valuable information as to why bad ratings are bad and why the good ratings are good.
This allows you to know what to improve upon on the ASINs receiving bad reviews. Be it that you need to make a better product or create a better, more in depth, accurate and detailed this thing for the product on Amazon, so that it translates better online to consumers for those ASINs, with great reviews, you will know what works on Amazon when it comes to how you present your product on the Amazon storefront, as well as which attributes of your product are the most important features and benefits, or why buys and can be used to develop more products with the same or similar assets.
It is always very useful to know which of your ASINs are the most in-demand and why your good reviews are also a part of your marketing campaigns and strategies for any particular ASIN and knowing what they are, can be used to develop similar marketing campaigns and strategies for other products too.