Promo Codes and the Best Way to Use Them

While the promotion is active, customers can add products to their cart directly from the marketing page and the discount will automatically apply at the checkout as a best practice communicate limited time only, or while supplies last to notify customers that the deal might sell out. Customers can redeem the promotion through the marketing page.

Only when the promotion is active, you can preview the page before the promotion starts by opening the URL. The same URL will display your products after the promotion ends, but customers will be notified. The offer has expired.

You can customize the promo code to feature your brand name, product sponsored influences or upcoming events. The per unit discount can be a monetary amount or a percentage off the current Amazon retail website price. You set a promotional budget and the promo code will expire. If the budget is met before the end date, you specify.

You can allow customers to redeem the discount on one unit of an eligible product or multiple units and in one checkout or multiple checkouts using the redemptions per customer feature, which we will go through in a later video during times of high sales volume across the site or product selling unusually fast, Amazon system may move slower than expected.

And need to exceed in your budget. If the code is redeemed by a large quantity of people in a short period of time. So be aware of this when creating a promo code for specific event, this type of promotional offer is not merchandised on Amazon’s deals page, or product detail pages, as it is specific to your customers.

This is obviously based used when you want to target your own specific community of customer. Through external sources, such as your own website, your own newsletter, your social media pages and your own group of brand influences. All promo codes must comply with the following guidelines, which may vary during peak sales periods or specific deals, events such as prime day.

They must be submitted at least 24 hours in advance of the start date. We advise submitting sooner. So more than four weeks in advance or Amazon may not have time to buy inventory. The minimum discount required is 5% off site price. The maximum discount is 80% of the current website price. The minimum duration is one day.

The maximum duration is between a start and end date of 120 days. The minimum budget is a thousand dollars. The maximum budget is a million dollars. Once a promo code is live, it cannot be edited. Do not promote products that are low inventory or out of stock for a single product. Campaigns may not overlap.

For example, you cannot run a lightning deal and a promo code on the same product at the same time. However you can overlap multiple promo codes on the same product at the same time. Since these are not stackable, no financially unhealthy products. Amazon does not promote products that do not meet certain financial thresholds.

Amazon looks at a product’s current financial data before the promotion, when evaluating each product, this threshold does not have to do with the level of funding you are offering for the promotion. Products must have a three plus star average customer review rating. They must have an active retail offer to run a campaign on a product.

Amazon must currently be able to procure this product from you and customers must currently be able to buy this product from Amazon on the website. Products must be appropriate for all customers products on which promotional campaigns are not permitted include, but are not limited too. E-cigarettes, alcohol, adult products, medical devices, and medicine, Amazon instant video and baby formula Amazon’s decision regarding the appropriateness of a product cannot be appealed.

You may remove the product and resubmit the campaign and products must feature at least one image that meets Amazon’s image requirements.