Vendor Central Promotions, Coupons and Deals
Transcription
Vendor funded coupons are one of several promotion types available to vendors who sell on Amazon coupons work the same way as your literal coupons work in a store that is you can decide how much of a discount you would like to give your customers for each coupon per product or products for UK and EU based vendor central account.
show moreThe coupon is known as a voucher. The per unit discount can be a monetary amount or a percentage off the current Amazon retail website price. And you can set a budget to prevent yourself giving too much money away on these coupons. After setting a promotional budget, the coupon will expire. If the budget is met before the end date, you specify, you can allow consumers to redeem the discount on one unit of an eligible product.
Or multiple units and in one checkout or multiple checkouts using the redemptions per customer feature, which we will explain in a later video, you can use coupons for variety of reasons, such as increasing sales of slow moving imagery, reducing endof line products, boosting sales for newly launched products, etc, coupons show up on Amazon in the following areas.
The product detail page in the price block, the detail page of a products in the hero quick promo slot, the Amazon coupon page search results. The Amazon gold box,
Amazon email newsletters. and the shopping cart as well as various other avenues, when you choose to promote them through advertising, which we will look at in a later video of the section, you can also create coupons to offer targeted discounts to consumers on your products and share with consumers through social media and marketing programs.
While the promotion is active, consumers can add products to their cart directly from the marketing page. And the discount will automatically apply at the checkout as a best practice communicates limited time only, or while supplies last to notify consumers that the deal might sell out. Consumers can redeem the promotion through the marketing page.
Only when the promotion is active, you can preview the page before the promotion starts by opening the URL. The same URL will display your products after the promotion ends. But consumers will be notified. The offer has expired. You can also choose to customize the coupon to feature your brand name, product sponsored influences, or upcoming events.