Seller Performance; Optimize account health
Transcription
Amazon maintains a platform geared to a great customer experience. In doing so, Amazon created policies to maintain a marketplace that is safe for buyers to feel comfortable that they are buying an authentic product at the best available price, while still remaining fair to brands that are listing their products on their platform.
show moreViolations of these product policies may result in content removal or account deactivation. After all, let’s face it, Amazon is a shopping platform and anyone who shops on the website is there to either buy a product or researcher product with the intent to eventually buy it. Therefore, it’s prudent that Amazon puts in place product policies that protect their shopping marketplace and a customer’s experience.
Product policy compliance is another important metrics that Amazon has put in place to measure your account health and seller performance. So in addition to maintaining an acceptable customer service performance rating, you also have to stay within the targets set under the product policy Compliance.
These targets are a combination of both fulfilled by seller and fulfilled by Amazon, and include these eight areas, one suspected intellectual property violations. The second is received intellectual property complaints. The third is product authenticity, customer complaints. The fourth is product condition, customer complaints.
The fifth product safety customer complaints, and the sixth is listing policy violations. The seventh is restricted product policy violations. And the last number eight, customer product reviews policy violations. Amazon continues to make improvements to better your account health experience within the Seller Central platform.
They are making it easier to address policy violations and defects that can result in disruptions to your selling account. They frequently add new types of services found in Seller Central in your performance notifications inbox and daily email communications. It’s important to address any defects and policy violations quickly to ensure there are no account disruptions.
So well next take into the A product compliance policies over the next few videos so you can keep your account health policies in good standings.