Seller Performance; Optimize account health
Transcription
An important step in evaluating your seller performance is to look at your account health information on your account health can be found by clicking on the link to account health within the performance tab. Once on the account health page, you’ll see an overview of how well you are adhering to the performance targets and policy set by Amazon.
show moreStaying within these targets ensure your brand can remain selling on the platform. Again, Amazon’s main goal is to deliver a great experience for their customers, but they still strive to be fair to sellers. So if you cannot comply within their target metrics, any violation of these policies may result in Amazon taking action and potentially putting your account on alert, removing content, or worse yet, account deactivation.
Amazon regularly reviews seller performance and will notify you when you are off target. This way you can take measures to improve your performance so that you can maintain selling privileges on Amazon. Amazon has been known at times to immediately deactivate an account with poor performance, so it’s imperative to take note of any areas that are below targets and take immediate actions to correct it.
Account health is made up of these key performance areas, customer service, performance, product policy, compliance, shipping, performance. And payment policy. Next, we’ll dig deeper into customer service performance, and review its seller metrics and how it affects your performance ratings.