Product Reviews and Conversions

And they also are a key influencer in the customer buying decision let’s review discoverability. First discoverability is the goal of increasing sessions. The actual number of shoppers that land on your detail page listing, when searching for a particular product through a standard organic search. If a product can’t be found.

It certainly will not be purchased customer reviews, help to increase search rankings. And the more favorable a product is in Amazon’s algorithm, the better the result will be in an organic search. Also search results, allow a customer to filter by many different ways. One of which is by average customer reviews, a shopper can select to sort by one, two, three or four are better star reviews.

So the more positive reviews will yield higher star ratings and potentially be found by more people during an organic search and through the filtering functions. So how do reviews help influence a shopper’s buying decision? Positive reviews provide social proof that the product is good and worthy of buying.

Also reviews have the potential to provide information not currently provided by the brand. Customers also provide important features about the product that make a difference to them and are worth sharing about. Oftentimes this information is more valuable than your brand’s content because it’s coming direct from a user.

Reviews also have a direct correlation to conversion since conversion has a direct correlation to traffic and traffic has a direct correlation to reviews. Be sure to check your conversion rate. The conversion rate is a simple calculation of dividing. The number of sales by the number of times people visited the listing.

If your product is obtaining a lot of sessions or eyeballs and yielding a low conversion rate, then you might want to take a deeper look at your content and price point. If your product has a high conversion rate, then kudos to you. Keep winning the buy box, driving traffic to the page and watch your sales and reviews sour.