Product Reviews, Seller Feedback and Customer Questions
Transcription
Amazon vine is a review program offered by Amazon to brands on the vendor central or one P platform. It’s often difficult to obtain initial product reviews or increased the number of reviews with a new product launch reviews are vital for the success of your products. And with that reviews, it’s hard to make your first sale on this manga platform.
show moreSo Amazon initiated the Amazon vine program to help vendors overcome this hurdle. Their program is open to new products and recently released use on the vendor central platform. Amazon vine is a program that enables a select group of Amazon customers to post opinions about new and pre-released items to help their fellow customers make educated purchasing decisions.
The program targets a select group of Amazon reviewers, also known as vine voices who are provided with a free product sample in exchange for posting an honest review using Amazon’s targeting algorithm, relevant voices will be matched to your products to increase the chances of a relevant in-depth review.
These voices are carefully selected for your product category for the top reviewers on Amazon and are focused on delivering detailed opinions about products to help their fellow customers make important decisions. Find voices. Reviewers are chosen by invitation only due to their high level of quality reviews.
They are invited to become a voice member based on the trust they’ve earned in the Amazon community for writing accurate and insightful reviews. Amazon doesn’t influence their opinions nor are the reviews edited or modified by Amazon. This program takes just three easy steps. First, You enroll products next you target customers.
And then you print labels for shipping. Here’s how the setup works. First. A brand that participate in vine will send a select number of products into an Amazon’s fulfillment center. Once the product is received in the FC, their product becomes offered in the vine voice cue on the predetermined date that you have save.
If a review or select your product. Amazon handles with fulfillment and we’ll ship it from the vine inventory direct to the reviewer or reviewer has in 30 days from the date of receipt to submit a review for your product. It’s best to enroll products, 30 to 45 days prior to launch to secure reviews upon setup, you can also select target characteristics of the reviewer.
Such as age, interest and gender, all products are targeted to select vine voices for 28 days. If there is remaining inventory after 28 days, it will be removed to vine all and offer to all vine voices. As with any program, there are important factors to consider and determinants for whether your brand is eligible.
The first is a PO will not be issued from Amazon for vine units. And the next is that all products enrolled in the vine program must have a buy box and image. And a description also find is not open to all types of products. There are product exclusions, the following products are not accepted or allowed into the program.
Products that require a bundling multiple items together for delivery or not allowed accessories that are rare, or for specific types of products. As an example, cases for top selling mobile phones are okay, but in cartridges for a specific printer are not permitted products that are marked in the amazon.com catalog.
As adult products are prohibited. Products that are regulated as a hazardous material by the us department of transportation, including explosives, compressed gases, or aerosols, flammable liquids, or solids oxidizers poisons or corrosive materials are not allowed. Digital products are not eligible and products that are not the exact product listed in the retail offer.
Customers reviews from these programs are identified and flagged with a small vine voice flag next to their name and with fine customer review a free product. As we see here in this example, the cost for this program varies by category and could cost up to $3,500 for adding 30 samples of one skew upon ACE and selection and set up the cost will be revealed.
Amazon is aware that a large number, about 90% of consumers read product reviews before making a purchase. This large percentage makes reviews a key driver in influencing a shopper’s buying decision. So Amazon started this program to increase product awareness and gain reviews for a newly launched product or boost reviews for an existing item.