Product Reviews, Seller Feedback and Customer Questions
Transcription
Most customers read reviews, but how many customers actually leave reviews? Their percentage of purchases to reviews for a particular product is very small. On average it’s around 3%. As we walk through the customer shopping journey, very simply a shopper finds our product through search reviews, the content.
show moreChecks and reads the reviews and makes a purchase and a journey ends there. Very few returned to the platform where they made the purchase. Unless of course they are swirly, miserable and unhappy with it. They didn’t want to blast a seller or product with a negative review. It goes along with the expression.
No news is good news. So what can be done to get more product reviews depending on the platform you are selling. Amazon has some integrated program set up for newly launched programs that allow sellers to obtain more reviews. The early reviewer program is available on a seller central platform and the vine program is available through vendor central.
We’ll discuss these programs in more detail later in the course. Another method to obtain reviews is to ask for reviews, be sure to follow Amazon’s terms of service for asking for reviews. They are very specific in what can and what cannot be said when requesting reviews, you can’t offer discounts or incentivize customers to provide reviews.
This is strictly against Amazon’s terms of service. Be sure to check the terms of service often to stay up to date and avoid any snags in a customer review process. Always use the buyer seller messaging section when asking for reviews.