Customer Review Rate – Average Sale to Review Ratio

But it does vary by product and category. So let’s dig a bit deeper into the variables. Let’s say you’re selling a product in a category with very little competition. The product can be selling very well within that niche, but since the volume of sales is lower than other saturated categories, the number of your views may be low, even though it is selling very well.

On the other hand, let’s say you have a product line that has a ton of reviews, but the market is saturated or the product has matured in its lifecycle. Then with decreasing sales, where result in a lower number of reviews and on average, anywhere from one to 5% of people that purchase your product on Amazon, who will leave a review.

This varies greatly by product category and lifespan of the product. Products that are being used every day and have a bigger impact on the customer. We’re generally be reviewed more. If a product is only used once and it doesn’t have a huge effect on the customer, they will be less inclined to leave a review.

And the more product you sell, the better your rankings or BSR, the more Amazon will send customer requests for reviews on your behalf. Also, the measures you take as a seller will also impact the sales to ratio percentage as well. Are you employing a post-sale follow-up email and asking customers about their experience and asking them to leave a review?

Are you engaging with them and providing a positive experience. And lastly, the product itself will greatly affect reviews. If a customer absolutely loved the product and it provided an extraordinary experience for them, this customer will want to share that experience with other shoppers and will most often leave a positive review.

But this also works the other way as well. If a customer has a negative experience or thinks their product is inferior, this customer will want to inform the rest of the buying population, not to buy the product and will leave a negative review.