Verified vs. Unverified Reviews

There have been rampant abuse and an increase in the number of fake reviews over time. And because of this, some customers are placing less and less stock in good reviews, fully aware of this problem. Amazon has banned paid and incentivized reviews and initiated a verified purchase badge to the review system.

The Amazon verified purchase badge means that the customer bought the item through Amazon. This authenticate, this purchase with the expectation that the person leaving the review is the purchaser and thus the user of the product. To get the badge customer, simply leave a review and Amazon verifies if they purchased it with that account, if they haven’t the badge won’t appear, Amazon also limits the number of non verified reviews.

A customer can leave two, five or less per week. Amazon is also using verified purchase reviews as part of their ranking algorithm. And since you need reviews to rank in Amazon search algorithm to drive conversion and to make sales, let’s dig a little deeper and to have verified product reviews, work and how to get them and why they are important.

First let’s review. What qualifies as a verified purchase. A verified purchase is when a customer buys a product on Amazon for at least 80% of the original value, a customer must also have spent at least $50 totally on their account to leave a review. So as long as a customer has purchased the product on Amazon for at least 80% of the original value, and they have spent at least $50, the Amazon verified purchase badge will appear when leaving our review.

Years ago Amazon began removing verified purchase badges from reviews where the buyer purchased the item at a steep discount. Moving forward offering discounts will also reduce the likelihood of a verified purchase badge showing up on their review. Even if you’re offering it broadly through a promotion.

Items discounted at more than 20%, we’ll likely no longer have badges. Next let’s review. Why Amazon verified reviews are important, quite simply verified review badges, improve conversion rates. The verified purchase badge helps to show customers that there is a good chance. The review is genuine and it is not a fake review.

Amazon allows customers to filter by verified purchases only within the review section. Here we see by clicking into the review section, we can filter by verified purchases. Only. This is an important tool that shows the influence that the verified review badge most likely has on influencing the purchasing decision.

Some customers will only look at verified reviews, deeming them to be authentic. So the greater number of positive verified purchase reviews, your product has the likelihood the customer will trust the product more, which in turn will improve conversion and sells. Amazon shoppers are becoming increasingly aware of fake reviews.

Some unscrupulous sellers pay to have hundreds or even thousands of fake five star reviews on their products. These unverified positive reviews. Are an attempt to balance out negative reviews from real customers. They also try to hide the fact that the product might be new to the market and, or is untested by the mass population.

Being able to filter by verified reviews. Arm’s a shopper with better knowledge and trust in buying the product online. Lastly, we’ll dig deeper into have verified reviews, help in organic search results and rankings, Amazon limits the number of reviews each person can leave per day and takes various factors such as verified purchases, review, age, and helpfulness, vote into consideration for their algorithm.

There’s a lot that goes into rankings on Amazon and Amazon doesn’t fully disclose all the pieces, but we do know that reviews are a big part reviews contribute to Amazon’s ranking algorithm in several ways, but not all reviews are considered equally. Amazon considers the age of a review, the review history of the customer, such as a number of helpful reviews, they’ve left the near past review age verified purchases and helpfulness vote.

When using reviews for rankings. These variables are methods that Amazon put in place to try and prevent Salish from gaming the system. So in fact. Reviews left by well established customers with a history of leaving positive reviews. We’ll do a lot more for your rankings. Then reviews left by a new account.

Similarly reviews. Amazon can verify we’ll improve rankings over at verified reviews all the time. Verified purchase reviews, land credibility, show, potential customers that your reviews are from consumers who actually purchased the product and made the review system harder to maneuver. That’s great news.

If you’re investing in quality products and quality customer service, because you can greatly boost your rankings and your conversions just by making sales, you just have to boost the number of customers who go on to leave a review by integrating a good review strategy.