Optimizing Content for Mobile Shopping
Transcription
Dislike search on desktop titles will truncate on mobile view, meaning the title will be cut off the biggest difference and one you need to be mindful of is the character limit. Amazon states that the title for mobile truncates at 84 characters, whereas on desktop view, the title will begin to truncate at 111 characters.
show moreWe have seen this number of fluctuate by a few characters. So to be safe, assume that your listing title will truncate at 80 characters when creating your listings. This is something you must pay attention to and to test yourself when optimizing your titles.