Optimizing Amazon Vendor Agreements and Pricing
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Your coupon campaigns are based on what Amazon refers to as promo codes. These codes are what allow consumers to use a specific coupon for a specific campaign that you have entered into an agreement with Amazon for. You can create promo codes or coupons to offer targeted discounts to consumers on your products and share with consumers through social media and marketing programs.
show moreOnce you create a promo code or coupon and it’s approved, you’ll receive a unique marketing page URL for your eligible products with the promotion details, you can then share your exclusive marketing page on social media to promote sales for your Amazon product. While the promotion is active. Consumers can add products to their cart directly from the marketing page and the discount will automatically apply at the checkout as a best practice communicate limited time only, or while supplies last to notify consumers that the deal might sell out.
Consumers can redeem the promotion through the marketing page only when the promotion is active. You can preview the page before the promotion starts by opening the URL. The same URL will display your products after the promotion ends, but consumers will be notified. The offer has expired. You can also choose to customize the promo code or coupon to feature your brand name, product sponsored influences, or upcoming events.
The per unit discount can be a monetary amount. Or a percentage off the current Amazon retail website price. You set a promotional budget and the promo code or coupon will expire. If the budget is met before the end date, you specify, you can allow consumers to redeem the discount on one unit of an eligible product or multiple units.
And in one checkout or multiple checkouts using the redemptions per customer features. You will be billed the discount amount of each product that sells during the promotion. For example, if consumers redeem your promo code on a thousand units and you propose a discount of $10 per unit, the cost to you will be $10,000. If on the other hand, Amazon sells zero units. The cost to you will be $0. The final per unit funding amount is tax exclusive.