Manage Pricing

Note that these are the child ASINs only as these are the actual sellable units on Amazon. Every text item that is blue is clickable and can provide additional information such as the fee preview, which gives a breakdown of your net proceeds for that particular SKU. You have a price plus shipping column, a business price plus shipping column if you are selling B2B.

Our lowest price plus shipping column, which is what Amazon records as the lowest price on the Amazon marketplace currently, the buy box price plus shipping column, which indicates what price is currently winning the buy box and an action button at the end of the line. You can therefore choose to do a number of things here if you so wish.

You can match the lowest price by typing in the lowest price in the first price plus shipping column, or simply clicking the blue match price text beneath the lowest price. You can click on the match low price button to the right of the line item and select the match. Low price, close listing, or delete product and listing options.

You can select multiple skews and do a bulk action by clicking the action button at the top left of the table and selecting one of the three options stated previously.

Or you can type in the buy box price in your first price column if you wish to match the buy box price or a lower number if you wish to win the buy box price. Remember though, that should your new price be lower than your minimum price, the changes will not be saved. Your minimum price column can be added by selecting the gray preferences button to the top right of the table.

Scrolling down and clicking the your minimum price box. Scrolling further down and clicking save changes. This will ensure that your minimum price field shows up on the table.

You would need to lower your minimum price in order for the new price to then be accepted. Your minimum price needs to always include your fees to Amazon and must be the price that ensures you don’t run at a loss. It’s your safety net so that you never lose money on a sale. Remember to click the yellow save all button at the top right of the table of SKUs to save your changes.

Note that there is a separate section for pricing in Seller Central, which leads to some of the same options, and this can be found from the dropdown menu of the pricing tab on the top menu of Seller Central. These being view pricing dashboard, which shows recommendations and buy box percentage manage pricing, which goes to the same managed pricing page, which is discussed in this video.

Six price alerts, which shows only the price alerts similar to suppress listings. This page shows only price errors and automate pricing, which helps you to automate pricing based on the rules you set. This is used mainly by three P sellers and not the brand owners. It is also used by three P sellers who sell multiple items, and there are many competitors for the items they are selling.