Poor variations and how to avoid them

A negative customer experience can damage product sales and a brand reputation. Here’s an example of a variation that could cause customer confusion. The item comes in different pack sizes and different flavors. The parents states that this is a 40 pack, but when you click on a different flavor variation, the 40 pack title goes away and the pack is changed to ounces.

A customer might end up not buying because they are unsure of their favorite flavor comes in a 40 pack. The brand should have split the variation themes to two. Like in this other example, the flavors and pack sizes are clear. There is no room for error. While product variations can help boost conversions.

A negative customer experience can damage product sales and a brand reputation. Amazon has guidelines and policies in place for a reason and branch should always adhere to them. If they want to boost conversions and increase success on Amazon. Let’s look at another example and dig. And again, you can see here that style was chosen as a variation.

Color would have been a better choice. And instead of button options filled with text, color and image, swatches would have been a more dynamic presentation to the browser. Check out this competitor and water bottles to see variations that are done a lot better out of two similar products, both using variations and both using them and totally different capacities.

Which one do you think when. Which one do you think converts better?