Fundamental of Amazon content
Transcription
Next up is the perspective image and essential to telling the full story on your product perspective images, show the shopper, the scale and dimensions of your product. This can be done in three ways. The first is the silhouette image. On this watch listing, we can see that the fourth image utilizes an illustration of an arm to help showcase the size of the watch relative to someone’s hand the image gets across the message just fine.
show moreBut that being said, it is not very interesting for a watch brand. You expect to see lifestyle images that could equally and effectively showcase the dimensions of the watch. Cilla images are often used for smaller household items. The next perspective image is the simple product shot with dimension call-outs as seen in this food processor example by Hamilton beach.
This image is very straightforward and clear, but the problem is it makes you think not everyone can easily picture in their head. What 17 inches looks. And the easiest solution would to be, to add in a secondary element in this photo that you could position next to the food processor that would help show scale.
Lastly, it’s a lifestyle perspective image and this Breville espresso maker listing, we can easily understand the skill of those espresso machine because the photographer plays croissants, a cutting board and a cup in the fog. If the shopper is really concerned about dimensions, they can easily scroll down to the product dimensions to ensure the size, but the lifestyle image paints a pretty good picture.
Overall, the lifestyle perspective image is the best option because it gives your product context, you that they show the shopper how the product can live in their home or in their life.