Fundamental of Amazon content
Transcription
The next type of image is the image Call-out. This type of image works the best when paired with the lifestyle image, the image should do most of the talking, the call-out just reinforces and drives the Southern point home. In this example for a vacuum, we see this show and excellently. When we see the image of the woman holding the vacuum.
show moreThis already tells us that the vacuum is lightweight. The techs just reinforces this point and ensures you don’t misinterpret the image. The fifth image, similarly uses imagery to drive a point in a home and then uses text to show you the extent of that particular benefit from their image Call-outs. You get a really good idea of the overall product, and if it’s right for you.