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- Question 1 of 10
1. Question
Is the following statement true or false?
A/B split testing is a simple process that lets you compare two versions of a webpage so you can determine the most effective strategy.
CorrectIncorrect - Question 2 of 10
2. Question
Is the following statement true or false?
You show Version A and Version B to groups of would-be customers during the same time frame to learn which approach nets the higher conversion rate.
CorrectIncorrect - Question 3 of 10
3. Question
Is the following statement true or false?
The Assisted Conversions Report is a Google Analytics report which summarizes and ranks the importance of marketing channels in a consumer’s conversion journey.
CorrectIncorrect - Question 4 of 10
4. Question
Is the following statement true or false?
The Assisted Conversions Report helps you see which customers added to their carts and completed the checkout process.
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5. Question
Is the following statement true or false?
Call to action (or CTA) is an advertising and marketing tactic that involves providing instruction to the target audience to persuade them to take an action, such as “visit now,” “learn more now,” “subscribe now,” and “get access now.”
CorrectIncorrect - Question 6 of 10
6. Question
Is the following statement true or false?
A conversion is when you transform an online store visitor into a paying customer.
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7. Question
Is the following statement true or false?
An example of a conversion rate is, after clicking through to your landing page, they click the “add to cart” or “Buy now” button and continue through the checkout and payment pages until their purchase is completed, i.e. you have converted a customer from a visitor to a purchaser.
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8. Question
Is the following statement true or false?
Conversion rate looks at the percentage of online store visitors who become paying customers.
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9. Question
Is the following statement true or false?
Conversion Rates are calculated by dividing the Unique Visitors to Your Site by the Paying Customers.
CorrectIncorrect - Question 10 of 10
10. Question
Is the following statement true or false?
Conversion Rate Optimization or CRO is a marketing effort to drive conversions by improving an ecommerce website’s layout, content and design, landing pages and sponsored search advertisements.
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