Conversion focused copy-writing
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Now let’s review Amazon specifications for the product feature section. The product features is where you can write up the five feature and benefit bullets to share important point about your products. Well-written bullets that provide valuable information, anticipate and answers. Customer’s questions about that product and fills their need aid.
show moreIn increasing conversion rates. Here are some tips provided directly from Amazon. The first is to make each bullet point brief yet descriptive. We reviewed earlier in this course, how online shoppers skim content rather than read it. So it’s important to provide all the necessary information, but in as few words as possible, the next tip is to include a feature and a benefit features provide specifics about the product as an example.
A dish rack can be made out of stainless steel and the benefit answers, why stainless steel is important. Perhaps it’s a dish rack that is rush resistant and since it gets wet, it’s an important benefit. And the next tip is always used. Numerals, never spell them out. Numbers are easy to recognize and pop within lines of text.
And here’s the last tip. Amazon has set a maximum length for each bullet of 256 characters that does vary according to product category. So be sure to check your category requirements. And remember there are a lot of different styles of how brands set up their bullet points to try and grab shopper’s attention.
These tips from Amazon are a great starting point, but remember to include your brand voice, USP and features and benefits to provide shoppers with all the information they need to add that product to their shopping cart.