Conversion focused copy-writing
Transcription
Gaining insight into a competitor’s listing helps a brand to uncover key positioning statements, important buzzwords and creative graphics that are being used to not only attract, but engage customers. Looking at the content that a competitive brand uses in their listing is just one step. It’s also imperative to evaluate the content and contact from potential and actual customer.
show moreLet’s take this Asics woman running shoe. As an example, it’s a top seller and the trail running shoe sub category. We can also see that it has 6,510 customer reviews and 323 answered questions. Let’s now take a deep dive into the customer questions and answer section. Remember by clicking on this link, it will bring the section right into focus.
The first area we can use to look at exactly what is on a customer’s mind is the area with the most number of votes, the number of votes is different from the number of answers to the question. The number of votes is a ranking of how many people actually found that question helpful. So let’s look at the first one.
Here is the question with the most votes 11 is a small percentage of the total number of 323 answered questions, but it is the highest ranked first. Let’s look at the question. Are these good for narrow skinny feet with high arches? This question has 11 responses by continuing to click on, see more answers.
It opens up to a new page. Like we see here.
When scamming the content, we can see what words customers are using to describe their feet, normal width, medium feet, medium, again, narrow skinny, custom insert, medium and normal. Again, this grouping clearly shows that most people think medium feet are normal. Now let’s look at this one. It has two votes.
The question is, do these get slippery when wet? Let’s see what we can uncover from here. What conditions good traction tread. Now here’s some things that are interesting wet tile floors walking in restaurants, kitchen. So. From these customer’s responses, it clearly shows through their answers that customers are not only concerned with wearing these trails sneakers outside in the terrain, but they are also concerned with slippery conditions inside on tial.
In the kitchen when going to restaurants. So what not only provides locations that people are wearing these sneakers in it clearly shows a customers may also be using them as everyday sneakers beyond the trails. So now it’s time again, to check out your brands listings. What does your customer’s questions and answers from the listings review?
Look at what customers are saying beyond just answering the questions. These are really impactful when getting insight directly from the customer’s mind.