Analyze Best Sellers

A customer can get an estimate of how popular the item is by how many people have left feedback. They should compare the number of reviews to a similar item. Uh, shopper can also read through the comment to determine if past purchasers are happy with their selection. An overall high rating is a good measure of customer satisfaction.

Another approach is to look at best sellers within each category. Amazon flags, a bestseller banner of both products that are selling. And they standard search. We can see here that bestseller banner, when searching for men sneakers, this search result reveals seven products being flagged as best sellers, right on the first page.

One clicking to the detailed page for the new balance training shoe. We can see the number one best seller flag under the number of reviews. Amazon’s complex algorithm chooses to categories best seller through the number of sales to product generate. Positive reviews and a complex number of other metrics known only to Amazon bestseller rankings change frequently in some cases hourly.

And they are only measured against items within that specific category. We see here, the number one product within clothes, shoes, and jewelry for men is different from the number one product and clothes, shoes, and jewelry for women. The sub category has changed. Therefore the ranking has changed as well.

Best-sellers can also be viewed through this bestseller page that only lists the most popular products by category. You can see the complete listing of subcategories on the left side of the page, by clicking on clothes, shoes, and jewelry, then men then choose then athletic, then fitness and training in the number one spot is a new balance sneaker we saw earlier.

Amazon also uses other banners called Amazon’s choice or number one new release to denote top category sellers. We can see an example here with this running shoe Amazon’s choice, automatically selects products based on prime eligibility, reviews, pricing, fallibility, and other criteria. There is no application or enrollment for Amazon’s choice.

And the selection process for these categories is another one of Amazon’s mysteries, the Badger peers, and disappears on product detail pages. It’s relatively unknown, why some items are chosen over others. So I word of caution when using these flags as a gauge to measure another brands competitive. It’s easy to see how this information can be a valuable gauge for a shopper and an online selling environment.

They can see how successful a product is without having the ability to touch or feel firsthand. The quality of an item. On the other hand bestsellers also provide valuable information for brands. A combination of top selling brands together on one page provides a snapshot into competitors who are successfully selling within your space.

Although it is not their objective. Amazon synthesize is for brands. The competitive landscape. They show which brands are successfully selling in a specific category. And more importantly, who the top competitors are within that category. It provides a concise snapshot of who else is playing in your space and trying to steal your share.

Let’s now review how to determine what categories your branch products are listed. The categories can be found towards the bottom of the detailed page. We identified earlier that the new balance training shoe is flagged as a category best seller. And we saw it on top of the page listing. As we scroll down the Amazon’s bestseller rank or BSR is found within a product specifications.

Here we see that this new balance sneaker is ranked number 196 and the top level of clothing, shoes, and jewelry. It’s number one in men’s cross training shoes and number 74 in men shops. Depending on the category, some products can be listed in up to three sub categories. Be sure to check how many categories and subcategories your brand’s product can be listed in here.

This product is listed in two sub categories by clicking on the link. The sub-category breakdown can be viewed on the following page. It’s now time to take a critical look at which category was your brand’s products are in. Do they make sense and align with what you are actually selling are the right competitors within the same category.

Setting a product in a right category is often overlooked, but it’s critical to ensure your brand gets visibility and increased sales.